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Month: July 2023

Climate communications: When air temperatures are normal, report “land surface temperature” – much scarier!

Climate communications: When air temperatures are normal, report “land surface temperature” – much scarier!

When the air temperature is hot, but not unusually hot, switch to reporting on the summertime ground surface temperature (80C/180F) – it’s a bigger and scarier number than the air temperature so go for it! But it, alas, it is actually a normal summertime land surface temperature and has been for years and years. But the Doomers at parody news site The Guardian know that their readers don’t know that.

Old social media posts on Instagram popularize site, leading to injuries and fatalities

Old social media posts on Instagram popularize site, leading to injuries and fatalities

Old social media posts popularize a site in a remote location in the Oregon Cascades, leading to ill prepared and unthinking visitors engaging in high risk activities – which in turn has led to injuries and deaths, and a big burden on fire and volunteer rescue groups. The National Forest service now plans to ban swimming at the location.

Media hype: “Death Valley Just Had The Hottest Midnight On Record”

Media hype: “Death Valley Just Had The Hottest Midnight On Record”

Rather than stick with facts, logic and reasoned arguments, the media has gone full yellow journalism, using exaggeration and hyperbole to sell eyeballs to advertisers. They’ve dived so far into nonsense territory as to render their climate reporting pointless, resulting in their message being tuned out.