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Category: Transference

Why do we play the national anthem at sports events?

Why do we play the national anthem at sports events?

Sports is entertainment. Why do we play the national anthem at sports events? Why do we not play the national anthem at concerts, plays and other entertainment events? Because professional baseball, about 100 years ago sought to leverage patriotism in their marketing program – playing the national anthem at baseball games used the propaganda method of “transference” – literally transferring a feeling of patriotism to the playing of a pro sports baseball game. This was specifically to market professional baseball…

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Social media and the Paris Climate Agreement

Social media and the Paris Climate Agreement

In the past couple of hours, my social media feeds have *exploded* with loudly expressed perspectives on the Paris Climate Agreement. How many of those expressing a perspective have read the Agreement? I am guessing that is a number approaching zero. The agreement is short, as far as government documents go, and you can read it for yourself here. What does the Paris Climate Agreement actually do? Read the text for yourself. It is a voluntary set of guidelines, with…

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Direct, simple, easy to understand is best

Direct, simple, easy to understand is best

TL;DR Summary This poster uses humor and transference to get its point across. The message is simple and direct. If the target is other Democrats , it is good. If the target is Republican primary voters, it is unlikely to be successful since they likely voted for Palin. The poster was actually aimed at Democrat supporters the poster came from Occupy Democrats) – and successfully transfers their likely negative view of Palin to Scott Walker. However, only Republican voters can vote out…

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Heidi Cruz scares the Hell out of All Americans … says Trump Supporter

Heidi Cruz scares the Hell out of All Americans … says Trump Supporter

TL; TD Summary The details on the poster are somewhat true. The person who created this is the  unbiased[not] publisher of Trump Magazine. Uses fear, assertions, transference, and a fierce, evil looking photo to make its point. But this propaganda poster has way too much detail. Few people will read all the text. If reading takes more than 5 seconds to rouse your System 1 thinking, the poster’s message is probably dead-on-arrival.

Clinton did not admit to taking a bribe from Bush to fund Iraq War

Clinton did not admit to taking a bribe from Bush to fund Iraq War

TL;DR Summary Hillary Clinton is accused of admitting to taking a political bribe from President Bush. It’s framed as a question to raise suspicion, without having to be true. Snopes says the claim is FALSE. This was shared into my FB and Twitter feeds today. This works as propaganda merely because it fits the narrative the target wants to believe is true, so it is quickly Liked and Shared. It successfully raises doubts about Clinton and transfers dislike for Bush…

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A lie told online travels the world in milliseconds – is Cruz a Koch puppet?

A lie told online travels the world in milliseconds – is Cruz a Koch puppet?

TL;DR Summary Sen. Ted Cruz was bribed by the Koch brothers and is their puppet in the Senate. Politifact rates this a “pants on fire” lie. Relies on a false assertion to link the target’s presumed dislike of the Koch brothers as a reason to dislike Ted Cruz. In other words, the propaganda method of “transference”. At the time I collected this item, it had been shared over 94,000 times on Facebook.

Rubio outsources campaign ad to Canada

Rubio outsources campaign ad to Canada

Just as Trump ran an ad featuring Nazi soldiers, Rubio has now run a TV ad shot in Vancouver, British Columbia, which is, surprisingly to some, outside the United States: Actually, it’s “morning again” in the Vancouver harbor. Source: Marco Rubio’s ‘Morning Again in America’ ad opens with a Canadian skyline – The Washington Post Ted Cruz of course, was until recently, both a Canadian and U.S. citizen. The ad might have been more appropriate for Cruz. Rubio seems to…

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How pro sports uses the national anthem for promotional propaganda

How pro sports uses the national anthem for promotional propaganda

TL;DR Summary Why do we play the national anthem at sports events? Why do we have the emotional re-uniting of families with a service member returned from overseas at sports events? These seemingly spontaneous events of joy and patriotism are often paid endorsements from the marketing budget of the the US Department of Defense. In the case of the Superbowl, the symbolism is taken to an extreme to link pro sports with patriotism, military and nationalist pride.

Abraham Lincoln’s false quote used to endorse political meme

Abraham Lincoln’s false quote used to endorse political meme

A common social media propaganda technique uses quotes from well known historical figures or celebrities to strengthen one’s argument. Not surprisingly, many of the quotes are fiction, some are attributed to the wrong person, and many are taken wildly out of context. TL;DR Summary This quote suggests  Abraham Lincoln had a prescient warning about corporations in America’s future. But he never said this. This is a made up quote. The goal, as propaganda, is to rely on the “Appeal to…

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Using symbolism to promote yourself backfired for Trump

Using symbolism to promote yourself backfired for Trump

TL;DR Summary Propaganda symbols are obvious in this classic propaganda poster. This poster could come from WW I, WW II, or the Cold War era. The intent is to transfer one’s feelings about the US flag to Donald Trump. This method is known as transference. Other symbols include money (implying Trump will be good for the economy), the White House (implying Trump will be presidential), and soldiers (Trump will be strong). The goal is to present Trump as Presidential. The…

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