WHAT IS THIS PAGE ABOUT? The use of social media for propaganda messaging. Every single day on Facebook, people and organizations are manipulating you to achieve their own goals. If you do not know what “TL;DR” means, read this. TL;DR Summary What is propaganda? What is social media propaganda including examples. Who is susceptible to propaganda? Why the name “Occupy Propaganda?” Is their a political affiliation? System 1 gut-level, emotional, quick thinking versus System 2, data driven, logic, rational, hard…
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Much propaganda messaging relies on showing us only a limited view of a story. Our quick acting thinking (Kahneman’s System 1 thinking style) jumps to a conclusion based on what we see, and usually fails to consider that there might be more to the story. Hence, this form of propaganda is “What you see is all there is”. Here is the example that went viral on social media. Here on Twitter, this video clip has been viewed over 3 million…
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Anchoring is the method of implanting a suggested value in the reader or viewer’s mind. Can you spot the “anchor” in this passage? Why immigration? It’s not the central concern of most voters. A Gallup survey in May found that 10 percent of Americans listed it as the most important problem facing the country. Source: E.J. Dionne: Call out the lies and the hatred | OregonLive.com When I read that, and likely when you read that, you internalized that as…
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A popular meme in media and social media is commentary about income distribution. The typical chart distributes the population into fifths or quintiles, like the chart shown here. The popular interpretation of this chart is to find your income level at left and conclude you are stuck in that quintile forever – and your prospects for advancement are non-existent. Did you know this interpretation is wrong? Most people do not stay in the same quintile. People look at this chart,…
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TL;DR Summary This is an example of a poorly designed social media propaganda poster In terms of design, it is complex and no one is making eye contact with the viewer. It takes too much time to understand what it is about and what it is trying to say. .There are enough details that it likely engages (Kahneman’s) System 2 thinking rather than the quick, intuitive, gut-level response of System 1. Propaganda works best when quickly invoking a System 1…
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