Climate communications: When air temperatures are normal, report “land surface temperature” – much scarier!

Climate communications: When air temperatures are normal, report “land surface temperature” – much scarier!

When the air temperature is hot, but not unusually hot, switch to reporting on the summertime ground surface temperature (80C/180F) – it’s a bigger and scarier number than the air temperature so go for it! But it, alas, it is actually a normal summertime land surface temperature and has been for years and years. But the Doomers at parody news site The Guardian know that their readers don’t know that.

Media hype: “Death Valley Just Had The Hottest Midnight On Record”

Media hype: “Death Valley Just Had The Hottest Midnight On Record”

Rather than stick with facts, logic and reasoned arguments, the media has gone full yellow journalism, using exaggeration and hyperbole to sell eyeballs to advertisers. They’ve dived so far into nonsense territory as to render their climate reporting pointless, resulting in their message being tuned out.

Rent: Every year the media falls for this

Rent: Every year the media falls for this

Every year, an activist/lobbying group issues a report saying people earning minimum wage cannot afford to rent an apartment anywhere in the country. They play a sleight-of-hand trick by obfuscating (and not revealing) that they are saying such individuals cannot rent an apartment priced at the 40th percentile. Stated another way, this report finds – every year – that people earning minimum wage can not rent apartments priced in the top 60 percent of the market – yet obviously, lower earners likely rent at the bottom of the market, not the top. Every year, the media morons run the same story, never understanding what this report says.

Gender Pronouns | Springfield College

Gender Pronouns | Springfield College

Springfield College issues pronoun guidelines that prohibit referencing “mother”, “father”, “brother”, “sister”, “son” and “daughter” or “husband” and “wife”. You are to use alternatives instead. It is also against their guidelines to say you do not have personal pronoun preferences. The Orwellian speech police now control you every thought.