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Category: Fear

Climate communications: When air temperatures are normal, report “land surface temperature” – much scarier!

Climate communications: When air temperatures are normal, report “land surface temperature” – much scarier!

When the air temperature is hot, but not unusually hot, switch to reporting on the summertime ground surface temperature (80C/180F) – it’s a bigger and scarier number than the air temperature so go for it! But it, alas, it is actually a normal summertime land surface temperature and has been for years and years. But the Doomers at parody news site The Guardian know that their readers don’t know that.

Propaganda comes to restaurant menus

Propaganda comes to restaurant menus

A little more information on restaurant menus could encourage people to choose meals with a lower climate footprint, according to a new study, which found that adding climate impact labels to foods was an effective strategy to reduce red meat consumption. Source: Beef burger or fish sandwich? Climate labels on menus can encourage people to eat less red meat, study shows | CNN To be fair, all restaurant menus are designed to encourage your purchase of higher profit items. They use…

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