Climate communications: When air temperatures are normal, report “land surface temperature” – much scarier!
When the air temperature is hot, but not unusually hot, switch to reporting on the summertime ground surface temperature (80C/180F) – it’s a bigger and scarier number than the air temperature so go for it! But it, alas, it is actually a normal summertime land surface temperature and has been for years and years. But the Doomers at parody news site The Guardian know that their readers don’t know that.