Media: How to spot content mill fluff fake news

Media: How to spot content mill fluff fake news

Here’s a “latest news” set from CNBC on the morning of October 22, 2023:

Content mills write a lot of stories based on “lists” – “These 10 states”, “10 most affordable college towns”, “5 TED Talks”. These are an endless source of fluff – you can make list of anything.

Some outlets write a lot of “I’m a mom”, or “I’m a doctor”, or “I’m an expert” – followed by some random subject. Another fluff piece.

CNBC and CNN write weekly travel fluff pieces that are typically “I left America because … <insert something awful>” (housing costs too much, life is rough, racism, health care) and you’ll have a better life in country X.

These stories imply anyone can pack up and move to another country – which is completely false for most people. A recent set of these on CNN and CNBC – once you look into the details – reveal they do not have residency visas and commute between the U.S. and country X. Or, the individuals have a unique privilege of “right of descent” ancestry due to family ties.

When you realize they need to generate eye catching content as fast as possible, to attract eyeballs to advertisers, it all makes sense.

But is not “news”. It’s content mil fluff to attract eyeballs to those bored and scrolling web sites and news aggregators.

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