• 84% of all social media influencers are women (and almost all are young)
• 16% of social media influencers are men.
• 51% of all social media influencers are aged 16 to 37, 16% are age 38-56, and 9% are over 57. (Doesn’t add up to 100%)
• Women are more likely to follow social media influencers than are men but the difference varies by age group.
• One estimates suggests that 40% of followers have bought something based on an influencer recommendation.
• Instagram influencers by gender | Statista
• 30+ Influencer Marketing Statistics You Should Know (2023) (shopify.com)

I was just reading about some women on social media who are earning US one half million to two million per year for sponsored spots on Instagram, TikTok, etc.

My wife suggests this might explain the shift in newsroom demographics.The bias towards women on social media might favor women reporters as well (55% of reporters are female, and 2 out of 3 recent journalism grads are female) as their social media presence might give them an edge. It is a thought, anyway.