- Fake news is a profitable industry. More on that in a previous post.
- Fakes news that goes viral, generates lots of ad views; and it is not just The Onion.
- Social media sharing makes this possible. And makes propaganda sharing even easier.
Fake news is, incidentally, a relatively new addition to the media landscape. The Internet’s always teemed with rumors and scams, of course. But the fake news industry — a crop of Web sites dedicated solely to passing off fact as fiction, for the resulting ad revenue — has only exploded within the past two years. National Report was registered in February 2013, and is now so successful that it’s planning an empire of five more fake-news sites.