Browsed by
Tag: fake reviews

Many online product review sites are paid by the company whose products they review

Many online product review sites are paid by the company whose products they review

[I wrote this item in October but never published it. In light of the news about TripAdvisor.com deleting and censoring negative reviews, this item is now relevant. While this post is about mattress reviews, the same principle is at work with TripAdvisor – that is, the review site receives a sales commission for sending a sale to the vendor.] The following link goes to a very long story about online mattress reviews. The short summary is that many mattress companies…

Read More Read More

Google working to counter “fake news” and other fake stuff

Google working to counter “fake news” and other fake stuff

Google wants to give higher priority, in search results, to authoritative sources. However, no one outside of Google knows what “authoritative” means nor how Google determines that information is “authoritative”. How’s Google learning from the data to figure out what’s authoritative? How’s that actually being put into practice? Google wouldn’t comment about these specifics. It wouldn’t say what goes into determining how a page is deemed to be authoritative now or how that is changing with the new algorithm. It…

Read More Read More