Search Results for: facebook research

What data does a third party data aggregator collect – and from whom? #Facebook #DeleteFacebook #privacy

I found out what they have on me! Long before Facebook existed there were companies that assembled data about consumers. Some of these companies include Acxiom, Epsilon, Datalogix and many others. They collect data about everyone and store this in databases, ostensibly for the purpose of re-selling their dossier to advertising and marketing businesses. Businesses like to direct their advertising to consumers who are more likely to purchase their product or service. Facebook was trading data with these third party…

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#Facebook targeted emotionally vulnerable youth for advertising

Facebook … conducted research about exploiting posts by kids as young as 14 to show how its algorithms could help advertisers pinpoint emotionally vulnerable moments for the purpose of targeted ads. Source: Facebook able to target emotionally vulnerable teens for ads | CSO Online Facebook research showed how to identify young people who felt “worthless”, “stupid”, “anxious” and so on, based on their Facebook usage, and researched how this could be used to target them for advertising. Facebook does not…

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#Facebook “Likes” used to accurately predict numerous aspects about you #DeleteFacebook

The key surprise that duped all of us was that our innocuous use of clicking on Like was Facebook’s secret way of getting us to expose everything about ourselves. A research paper showed how an evaluation of Likes was able to accurately predict numerous aspects of each Facebook user: The paper showed that a factor model made with users’ Facebook “likes” alone was 95 percent accurate at distinguishing between black and white respondents, 93 percent accurate at distinguishing men from…

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Create a fictitious alternate persona for online and app usage #facebook #Deletefacebook #android #iphone

Except where you need to enter your real information, such as at a financial services site, we may be best off always logging in as a fictitious person. Create an alternate name and an email address only for online activities. Keep it separate from your regular email address. Also create yet another email address for retailers and other offline activities. Never, EVER sign in to a web site or app using a Facebook or Google ID – never, ever do…

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Facebook has all the data on 68% of Americans

Source: Social Media Use 2018: Demographics and Statistics | Pew Research Center Note – you can use Youtube without logging in with an account, but you generally cannot do much with Facebook unless you have an account. Therefore, the 73% “use” Youtube may not be as invasive as the 68% who use Facebook.