Can you spot all the propaganda tricks in this chart? This chart has been running around social media for years. At best it is highly misleading. At worst, the data is not correct.
News headlines that end with a question mark are signaling the story is bull shit, click-bait or propaganda messaging. Is this what the experts say? (Heh)
Reports of a polar bear spray painted with “T-34” on its side were greatly exaggerated. The tagging was done by scientists, not pranksters. The bear had been rummaging a garbage dump and scientists wanted to see if it was returning. They tagged it with a short duration ink; this was not graffiti by pranksters as initially reported. Typical of this type of report, the original source for the video was unknown, the back story was unknown, and the video was shared on social media by an environmental activist. Media then used social media as a primary source. What could possibly go wrong?
A professor of atmospheric sciences weighs in on the exaggerated, hyperbolic click-bait inducing media news stories and the negative impact they are having on mental health as many suffer severe climate anxiety. Many such stories are not merely exaggerated but false, which has led to the bizarre situation where a majority of younger voters in the U.S. believe humanity will be extinct within ten years. There is no scientific justification for these beliefs, illustrating how climate communications has gone off the rails.
In 2019, California wildfires, by acreage, are running about one quarter the number as in 2018, and also well below the five year average.
Last week, the news reported speculated that “fears of an economic recession could derail the holiday season”. This week, that speculation is already old news as Black Friday broke shopping records.
Excessive exaggeration in climate communications is leading to “a situation where no one listens anymore. Without trust, we are lost.” Hyperbolic and unrealistic scenarios lead to the impossibility of reaching workable solutions. Coupled with the salesman’s technique of a false sense of urgency, we create unnecessary stress – which leads the target to give up and tune out. Under urgent pressure, we make bad decisions with even worse outcomes. That’s a summary of comments from the late Dr. Hans Rosling, in his book Factfulness.
“Climate change is real but it’s not the end of the world. And increasingly extreme statements by activists undermine environmental progress, say climate scientists.” – another post in our continuing look at poorly done climate communications tactics that are leading many to ignore the climate topic altogether.
PR stunts tend to backfire when they are hypocritical. Greta Thunberg sailed on a donated, crewed, luxury yacht to North America to avoid the CO2 emissions of air travel. But at least two (and likely 4) crew members crossed the Atlantic by air to support her effort. In her current crossing by a crewed, luxury yacht back to Europe, another crew member was flown across the Atlantic. Her travel by luxury yachts has produced significantly more CO2 than if she had simply flown herself. When this information becomes public, the climate message gets lost and viewed as hypocritical (which it is).
In 2016, Newsweek recalled 125,000 copies of this cover, which had been distributed nationwide. You can find copies today on Amazon or EBay. Newsweek blamed a subcontractor saying they had printed two separate editions in order to be prepared but their vendor shipped the wrong one. Newsweek has a history of publishing creative pre-written news stories rather than reporting on events after they have occurred.