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Category: Social Media

Up to 76% of hiring managers profile job candidates on social media

Up to 76% of hiring managers profile job candidates on social media

Be careful about what you post online. Up to 76% of hiring managers review the social media posts of job applicants: Hiring managers in information technology and sales are the most likely to use social networks to screen candidates; professional and business services were least likely. IT: 76 percent Sales: 65 percent Financial services: 61 percent Health care: 59 percent Retail: 59 percent Manufacturing: 56 percent Professional and business services: 55 percent Source: Number of Employers Using Social Media to…

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“Click Bait” “fake news” operation employs 11 writers

“Click Bait” “fake news” operation employs 11 writers

These fake news sites are apparently more profitable than “real news” web sites. One of the websites that ended up on a widely-shared list of “fake news” purveyors is run out of a house in Seattle. Source: Seattle’s own ‘click-bait’ news site serves up red meat for liberals And employs 11 writers and makes tons of money. As we have been saying, for profit, social media-based, emotionally laden publishing has been around a long time and crosses the full political…

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Social media users tend to share news that confirms their beliefs, even if the news is false

Social media users tend to share news that confirms their beliefs, even if the news is false

If internet users are predisposed to believe false information that confirms their prejudices — and if they enthusiastically take part in spreading conspiracy theories — then falsehoods may be endemic to mass online communication platforms. This issue is more difficult for Facebook, whose algorithms rely heavily on a social signal that comes from what a user’s friends are sharing. If its users promote unreliable information — particularly if it is not easily categorised as “news” — it will spread rapidly….

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Breitbart, Occupy Democrats among list of alleged fake, news sites 

Breitbart, Occupy Democrats among list of alleged fake, news sites 

[Professor] Zimdars puts the news sites into four categories. Category one deals with sites that rely on “outrage culture”, using distorted headlines or misleading information. Category two are sites that “circulate misleading and/or potentially unreliable information.” Category three is for more click-bait type websites that still deliver questionable information. And category four deals with satires news site like The Onion. The satires sites are included into the list because Zimdars thinks they sometimes contribute to the cycle of misinformation. The list includes…

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Media and social media’s “outrage culture”

Media and social media’s “outrage culture”

We have a media system that loves to yell and scream. It is basically its default setting. Forget deliberation and civil discourse, it goes immediately to outrage and cynical condescension, or in other cases, relentless and unprovoked shaming. And we, as the consumers and residents of this culture, have come to confuse all this noise and reaction with action. Psychologists call this the narcotizing dysfunction—when the amount of effort and energy poured into something becomes self-soothing, obliterating any notions of…

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Social media publishing propaganda for profit

Social media publishing propaganda for profit

BuzzFeed News identified more than 100 pro-Trump websites being run from a single town in the former Yugoslav Republic of Macedonia. Source: How Teens In The Balkans Are Duping Trump Supporters With Fake News – BuzzFeed News As this blog has pointed out, fake news sites are prevalent across the political spectrum. They aim for the emotional response of their target audience – and generate revenue from click through advertising. The young Macedonians who run these sites say they don’t…

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Teens earn $1000s from producing fake news distributed on social media

Teens earn $1000s from producing fake news distributed on social media

A 16-year-old who runs a site called BVAnews.com told him it’s averaging 1 million page views per month. He declined to share revenue figures, but in theory that could translate to tens of thousands of U.S. dollars per year—many times more than Macedonia’s median income. The 16-year-old told Silverman he experimented with pro–Bernie Sanders news during the primary, but found pro-Trump content far more popular on the social network. Source: Facebook Is Fueling an International Boom in Pro-Trump Propaganda

Social media hoax posts more popular than those with correct information

Social media hoax posts more popular than those with correct information

Researchers examined a selection of social media posts about the Zika virus, looking at posts placed on Facebook for one week in late June. About 12 percent of the posts were classified as misleading. Most of those posts suggested that Zika virus was a way to depopulate developing nations or called the entire disease a hoax. While most of the 200 posts contained useful and credible information, the researchers found that those spreading conspiracy theories or misinformation were most popular….

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Political campaigns use fake “Astro turf” social media influencers

Political campaigns use fake “Astro turf” social media influencers

In politics, “grass roots” supporters refers to an organically developed  group that supports an initiative, a party or a politician. The idea is the group has arisen “from the people”. Counter to that, lobbying organizations create fake “grass roots” support groups, with fake names such as “Citizens for Jobs”. These fake organizations are known as “astro turf” – literally fake grass roots support organizations funded and managed by lobbying groups working to present the false impression that this is a…

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Social media, confirmation bias and its use in marketing

Social media, confirmation bias and its use in marketing

This post first appeared on my technology blog in early 2014, prior to creating the Occupy Propaganda web site devoted to analysis of social media propaganda. Confirmation bias occurs when we tend to give weight to information that supports our beliefs and to ignore or discard information that opposes our beliefs. Several studies find social media reinforces confirmation bias. All the studies I found address this in the context of politics and liberal or conservative bias.  However, the issue is much more…

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