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Category: Social Media

The main purpose of social media is to spread disinformation?

The main purpose of social media is to spread disinformation?

Is the main purpose of social media to spread disinformation? Sure seems so, whether intentional or unintentional. Yesterday, our local Sheriff’s Office spread disinformation on Twitter with a goal of encouraging safe driving (definitely approve that!) But they did so by using a logical fallacy linking bike and pedestrian accidents to cellular phone usage, a conclusion that is false per the reference they cited in their tweet. Because viewers of the tweet learned something that was not true, viewers became…

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#Facebook is designed to “reward content that elicits emotion”

#Facebook is designed to “reward content that elicits emotion”

Because emotionally roused viewers are more susceptible to advertising messages: The service’s algorithm, designed to reward content that elicits emotion, made it a perfect tool for Russian propagandists to spread disinformation during the 2016 election. Source: Instagram Looks Like Facebook’s Best Hope – Bloomberg Nice to see others recognizing that Facebook emotionally manipulates people.

Computer algorithms that analyze #Facebook “Likes” understand your thinking better than your spouse #DeleteFacebook #Privacy

Computer algorithms that analyze #Facebook “Likes” understand your thinking better than your spouse #DeleteFacebook #Privacy

Facebook (and Youtube and Twitter) have conducted a global experiment on human populations without consent of the guinea pigs by analyzing our “Likes”. Facebook’s digital model of us is more accurate than our own understanding of ourselves. Computers need evaluate as few as 100 Likes to make a judgement more effective than a human. Analyzing just 300 Likes enables the model to know more about the subject than does the subject’s spouse. Computer models achieve “peak” accuracy when more than…

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#Facebook targeted emotionally vulnerable youth for advertising

#Facebook targeted emotionally vulnerable youth for advertising

Facebook … conducted research about exploiting posts by kids as young as 14 to show how its algorithms could help advertisers pinpoint emotionally vulnerable moments for the purpose of targeted ads. Source: Facebook able to target emotionally vulnerable teens for ads | CSO Online Facebook research showed how to identify young people who felt “worthless”, “stupid”, “anxious” and so on, based on their Facebook usage, and researched how this could be used to target them for advertising. Facebook does not…

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Proctor and Gamble decided in 2016 that targeted #Facebook advertising did not work #DeleteFacebook

Proctor and Gamble decided in 2016 that targeted #Facebook advertising did not work #DeleteFacebook

If targeted advertising does not work, then the only remaining business for Facebook is spying on people: Targeting to super-specific audiences was expensive but didn’t result in a big difference to its business, P&G CMO Marc Pritchard told The Wall Street Journal. The company, whose massive portfolio of household brands includes Tide and Crest, had experimented with Facebook’s most sophisticated targeting tools, which allow advertisers to reach a narrowly defined audience. Source: Why P&G Decided Facebook Ad Targeting Wasn’t Worth…

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Privacy policies are bogus and reading all of them would take about 30 days per year

Privacy policies are bogus and reading all of them would take about 30 days per year

The reality is that the incentives of a privacy policy are to not use it to keep your info private. In fact, the incentives are to make a privacy policy as permissive as possible. Because the only time you get in trouble is not if you fail to protect someone’s privacy… but if you violate your own privacy policy. So companies have the incentive to write a privacy policy that is as permissive to the company as possible, so that…

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Purpose of Facebook’s “tag people in photos” is to train their automatic photo recognizer

Purpose of Facebook’s “tag people in photos” is to train their automatic photo recognizer

Facebook has a feature that allows you to tag friends in photos. They encourage you to click on the individual in the photo and then “tag” their user name. This helps Facebook build an image library from multiple angles and perspectives. This data is processed by Facebook to create their automatic facial recognition software. Facebook claims it can accurately identify people’s faces in photos – literally among billions of photos in the world and that it can do this in…

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Your smart phone apps are primarily to spy on you

Your smart phone apps are primarily to spy on you

Location smart SDKs, embedded into publisher apps, have transformed the way in which location data is obtained. It has allowed brands to extract pure, first party, data giving them access to the most accurate form of location data. …. The location signals your device send say a lot about your behaviours and interests. Understanding a user’s behaviour based on the places they have been and routines they follow can be far more valuable to a brand than simply their online…

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Facebook provided Cambridge Analytica/Kogan with “57 billion friendship” links

Facebook provided Cambridge Analytica/Kogan with “57 billion friendship” links

Two of Facebook’s own data scientists worked with Kogan between 2013 and 2015, according to the paper. As part of the research, which was separate from Kogan’s work for Cambridge Analytica, Facebook provided Kogan with data on 57 billion Facebook friendships, according to the paper. …. Facebook then provided the authors with data “on every friendship formed in 2011 in every country in the world at the national aggregate level.” The data set included a total of 57,457,192,520 friendships, according…

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Why did I not see the Trump ads on Facebook?

Why did I not see the Trump ads on Facebook?

We may never know why I only saw left wing propaganda on Facebook in 2016, since Facebook is so secretive about what they do with our data. But I now have a working hypothesis as to what happened. In the 2nd half of 2016 and especially in the fall of 2016 prior to the election, my Facebook news feed was filled with political propaganda, essentially all of it “left wing” propaganda, especially propaganda posters from fake news services such as…

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