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Category: Propaganda Methods

Enlist your employees in "social media advocacy"

Enlist your employees in "social media advocacy"

TL;DR Summary: Employers encourage employees to share company propaganda on their personal social media pages. Interesting. Because social media is a largely frictionless conduit for propaganda messaging, some companies are encouraging their staff to “share” the company messaging on their own:

The emotional jolts per minute metric – and no one cares if its #fakenews #Socialmedia #Propaganda

The emotional jolts per minute metric – and no one cares if its #fakenews #Socialmedia #Propaganda

TL;DR Summary: TV news, especially, but print news too, relies on a concept of “emotional jolts per minute” to engage their viewer or reader. An emotionally jolted viewer or reader is more likely to retain the story in their head. An emotionally jolted person is more susceptible to advertising messages, which is good for the business. The Washington Post ended their Internet meme fact checking column because they discovered that no one cares if the meme is false; as long…

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The emotional jolts per minute metric – and no one cares if its fake news

The emotional jolts per minute metric – and no one cares if its fake news

TL;DR Summary: TV news, especially, but print news too, relies on a concept of “emotional jolts per minute” to engage their viewer or reader. An emotionally jolted viewer or reader is more likely to retain the story in their head. An emotionally jolted person is more susceptible to advertising messages, which is good for the business. The Washington Post ended their Internet meme fact checking column because they discovered that no one cares if the meme is false; as long…

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Cherry Picking #Socialmedia #Propaganda

Cherry Picking #Socialmedia #Propaganda

TL;DR Summary: Example of a simple to understand poster that is out of date and misleading but lives on forever on the Internet! The post is from 2014 but was still being shared in 2015 and 2016. The $15 a month figure is the minimum payment if you are making too much money to qualify for more assistance. State governors largely reversed the changes. The issue has nothing to do with taxing the wealthy and the U.S. still has a future…

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Cherry Picking

Cherry Picking

TL;DR Summary: Example of a simple to understand poster that is out of date and misleading but lives on forever on the Internet! The post is from 2014 but was still being shared in 2015 and 2016. The $15 a month figure is the minimum payment if you are making too much money to qualify for more assistance. State governors largely reversed the changes. The issue has nothing to do with taxing the wealthy and the U.S. still has a future…

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Kafkatrapping, a logical fallacy used frequently in arguments

Kafkatrapping, a logical fallacy used frequently in arguments

TL;DR Summary: Kafkatrapping[1] is an argumentative form used frequently in propaganda messaging to convince you of someone’s agenda. If you have seen the movie, Monty Python’s The Holy Grail, you may remember that “only a witch would deny she is a witch”.  That’s kafkatrapping! A denial is confirmation! There is no possible defense to the accusation. The argument is framed in a way that to deny the argument is admit that you are guilty!

Scaring us to death #OccupyPropaganda

Scaring us to death #OccupyPropaganda

TL;DR Summary: HOW IT WORKS – Fear is a powerful motivator and is frequently used by the propagandist. Fear of terrorists, fear of burglars, fear of loss of health, fear of growing old. Fear works in part, because we have a natural inability to understand risk and uncertainty. A scary item, with an extremely low likelihood of occurring often results in panicked and disproportionate responses. I have been reading “False Alarm” by Marc Siegel, M.D. He reminds us of the “scares”…

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Scaring us to death

Scaring us to death

TL;DR Summary: HOW IT WORKS – Fear is a powerful motivator and is frequently used by the propagandist. Fear of terrorists, fear of burglars, fear of loss of health, fear of growing old. Fear works in part, because we have a natural inability to understand risk and uncertainty. A scary item, with an extremely low likelihood of occurring often results in panicked and disproportionate responses. I have been reading “False Alarm” by Marc Siegel, M.D. He reminds us of the “scares”…

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