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Category: Privacy

Your smart phone apps are primarily to spy on you

Your smart phone apps are primarily to spy on you

Location smart SDKs, embedded into publisher apps, have transformed the way in which location data is obtained. It has allowed brands to extract pure, first party, data giving them access to the most accurate form of location data. …. The location signals your device send say a lot about your behaviours and interests. Understanding a user’s behaviour based on the places they have been and routines they follow can be far more valuable to a brand than simply their online…

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Facebook provided Cambridge Analytica/Kogan with “57 billion friendship” links

Facebook provided Cambridge Analytica/Kogan with “57 billion friendship” links

Two of Facebook’s own data scientists worked with Kogan between 2013 and 2015, according to the paper. As part of the research, which was separate from Kogan’s work for Cambridge Analytica, Facebook provided Kogan with data on 57 billion Facebook friendships, according to the paper. …. Facebook then provided the authors with data “on every friendship formed in 2011 in every country in the world at the national aggregate level.” The data set included a total of 57,457,192,520 friendships, according…

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Store “Loyalty Cards” are combined with social media data to log your purchase habits

Store “Loyalty Cards” are combined with social media data to log your purchase habits

Stores use your loyalty card to identify you and all of your purchases. Your purchase transactions are then sold to other marketing companies. This data, in turn, can and is matched to your Facebook account and other online data using the phone number that you gave to the store and to Facebook or Google. Source: Loyalty Cards are used to spy on  your purchases, and not just with the vendor | Coldstreams The matching operation uses the phone number you…

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