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Category: In Practice

Climate communications: “The Trouble With Climate Emergency Journalism | Issues in Science and Technology”

Climate communications: “The Trouble With Climate Emergency Journalism | Issues in Science and Technology”

A paper in a journal published by the National Academy of Sciences faults journalists for focusing on dystopian, catastrophic, fear inducing dramatization of future climate projections – while failing to present the likelihood (or lack of likelihood) of such scenarios and the uncertainty presented in the science papers and conferences. It is gratifying to see others at a higher pay grade than I are also seeing that stories designed to create emotional outrage and responses are a turn off and counter productive to effective climate communications.

Propaganda: How dark chocolate was turned into health food

Propaganda: How dark chocolate was turned into health food

How did dark chocolate become a health food in the United States? Industry funded studies finding obscure benefits were then touted by press release, then rewritten into health food stories by news reporters. It’s been a highly successful propaganda campaign that turned high fat, high sugar foods into health foods (contrary to the earlier meme that high fat and sugar foods are bad for us).

Propaganda methods: Framing the story

Propaganda methods: Framing the story

We all have “frames” of reference that describe various life scenarios. When we walk into a restaurant we have a “frame” that pretty much explains how we expect the restaurant experience to go. We each carry around a lot of subconscious “frames” about how we think the world works. Effective propaganda messaging links to the frames we expect the target to already have. This is not all that surprising but what is old is now new again 🙂

Climate communications and Journalism’ish: Crisis, Emergency, Deniers and the language of propaganda in The Guardian

Climate communications and Journalism’ish: Crisis, Emergency, Deniers and the language of propaganda in The Guardian

The Guardian announces that it requires their staff to use pejorative propaganda terminology rather than the facts of atmospheric CO2 levels rising, sea level ice and temperature changes, ice mass changes and so on. Anyone who does not 100% adopt The Guardian’s perspective is to be labeled a “denier” (name calling, transference from “Holocaust denier”, get on the bandwagon). The word “climate” should be associated with “crisis”, “emergency” or “heating” (transference, fear). Shrill terminology designed to inflame and create emotional outrage is a turn off and causes readers to tune out from the issues.

Climate Communications “Fail”: This is what happens when propaganda gets extreme

Climate Communications “Fail”: This is what happens when propaganda gets extreme

A classic illustration of how exaggerated, hyperbolic and untrue statements about climate lead to people conclude that projections of human-induced climate change are not true. Our own thesis is that improved communication comes from honest and accurate presentation of facts and logical arguments. Unfortunately, the climate communications community has, rather consistently, engaged in increasingly shrill propaganda messaging that eventually results in the “The boy who cried wolf” phenomena where no one believes anything anymore. This item illustrates how climate communications has backfired, circled back on itself, and produced an outcome opposite to what was intended.

Climate Communications: Climate media coverage lacks facts, say researchers

Climate Communications: Climate media coverage lacks facts, say researchers

Two professors took a look at how the media has reported on the topic of climate and found that almost all news reports leave out critical and basic facts about climate. A corollary is that instead of reporting facts and the use of logic that supports anthropogenic climate change, most turn to propaganda methods such as appeal to authority, fear, name calling (“deniers”), get-on-the-bandwagon and so on. Incredibly, as I was writing this post The Nature Conservancy sent an email fundraising solicitation which illustrates the point: the first sentence of the email makes 4 demonstrably false claims to create fear about changes in climate. “Factfulness” teaches us how to detect when we are being misled – this turned out to be classic example of a charitable organization making exaggerated claims not supported by reputable science organizations (IPCC, NOAA, The Royal Society).

This post may be the first of several on how climate communications has been badly bungled by reliance on propaganda methods, rather than sticking with facts and logic.

Climate communications: The Amazon fires pseudo news panic illustrates how easy it is to throw an election via social media

Climate communications: The Amazon fires pseudo news panic illustrates how easy it is to throw an election via social media

Social media is a frictionless platform for the dissemination of propaganda messaging. Seeing what just took place in the past few days, can you imagine the firepower about to be unleashed during the next national election in the U.S.? The brutal propaganda messaging on social media threatens to take down democracy.

Climate communications: Social media has gone insane over fires in the Amazon area of Brazil, with most posts being wrong

Climate communications: Social media has gone insane over fires in the Amazon area of Brazil, with most posts being wrong

Social media has gone utterly insane about fires in the Amazon region of Brazil-virtually all of them contain false information. NASA points out that over their 15 year satellite-based observing history, the fire situation in the Amazon is average. But the falsehoods have blown up to the point that internationally known politicians are calling for action!

Social media is a bonfire of idiocy.