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Category: In Practice

Oroville Dam emergency turns in to social media political propaganda opportunity

Oroville Dam emergency turns in to social media political propaganda opportunity

Just hours after a mass evacuation order was given, the emergency in Northern California turned social media into its usual outrage culture filled with political propaganda. This event has provided a real time illustration of the way that social media is collapsing in on itself. The first and third comments in this screen capture illustrate both sides:          Water scientist Peter Gleick says he cannot tell which is worse: “gloating comments” on social media might be worse…

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35% of college admissions staff check college applicants’ public social media posts

35% of college admissions staff check college applicants’ public social media posts

New data from Kaplan Test Prep say admissions officers do look at accounts. Source: Colleges Really Are Looking at Your Social Media Accounts | Best Colleges | US News And what they find can improve admission chances – or rejection. The key takeaway: “College applicants need to be aware of what others can find about them on social networks and make sure it reflects well on them,” said Alpher. “For better or worse, social media has become an established factor…

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How “public relations” uses propaganda

How “public relations” uses propaganda

While much social media propaganda is created by amateurs, much is also created by professionals who have titles like “Public Relations Officer”, “Communications Director”, “Press liaison”, “Spokesperson” and what not. Here is an example of how the MPAA planned to organized a propaganda campaign against Google (because Google searches enabled people to find copyrighted material): “Media: We want to make sure that the media is at the NAAG meeting. We propose working with MPAA (Vans), Comcast, and NewsCorp (Bill Guidera)…

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About 60% of headlines on social media are not clicked, meaning the headline is the message

About 60% of headlines on social media are not clicked, meaning the headline is the message

Key points about social media (and how this applies to the dissemination of propaganda) from peer reviewed research: Information is shared rapidly on social media, most of it within just a few hours of it first appearing online Information that is shared on social media continues to live for a long time, generating subsequent click thrus for days and weeks in to the future. Information shared on social media is long lived – that is, generates click throughs back to…

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Up to 76% of hiring managers profile job candidates on social media

Up to 76% of hiring managers profile job candidates on social media

Be careful about what you post online. Up to 76% of hiring managers review the social media posts of job applicants: Hiring managers in information technology and sales are the most likely to use social networks to screen candidates; professional and business services were least likely. IT: 76 percent Sales: 65 percent Financial services: 61 percent Health care: 59 percent Retail: 59 percent Manufacturing: 56 percent Professional and business services: 55 percent Source: Number of Employers Using Social Media to…

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Too complicated, TL;DR. Way too detailed.

Too complicated, TL;DR. Way too detailed.

TL; DR Summary If you need to spend more than 5-10 seconds to gather the propaganda message, then the message is a failure. This poster is a big failure. This poster originates from a right-wing leaning group. It’s propaganda method is basically to present lots of facts. In terms of effectiveness, this poster is awful. Far too detailed, far too complex, way too much tiny print. Nearly impossible to figure out the message.

“Click Bait” “fake news” operation employs 11 writers

“Click Bait” “fake news” operation employs 11 writers

These fake news sites are apparently more profitable than “real news” web sites. One of the websites that ended up on a widely-shared list of “fake news” purveyors is run out of a house in Seattle. Source: Seattle’s own ‘click-bait’ news site serves up red meat for liberals And employs 11 writers and makes tons of money. As we have been saying, for profit, social media-based, emotionally laden publishing has been around a long time and crosses the full political…

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Breitbart, Occupy Democrats among list of alleged fake, news sites 

Breitbart, Occupy Democrats among list of alleged fake, news sites 

[Professor] Zimdars puts the news sites into four categories. Category one deals with sites that rely on “outrage culture”, using distorted headlines or misleading information. Category two are sites that “circulate misleading and/or potentially unreliable information.” Category three is for more click-bait type websites that still deliver questionable information. And category four deals with satires news site like The Onion. The satires sites are included into the list because Zimdars thinks they sometimes contribute to the cycle of misinformation. The list includes…

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Social media publishing propaganda for profit

Social media publishing propaganda for profit

BuzzFeed News identified more than 100 pro-Trump websites being run from a single town in the former Yugoslav Republic of Macedonia. Source: How Teens In The Balkans Are Duping Trump Supporters With Fake News – BuzzFeed News As this blog has pointed out, fake news sites are prevalent across the political spectrum. They aim for the emotional response of their target audience – and generate revenue from click through advertising. The young Macedonians who run these sites say they don’t…

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