We all have “frames” of reference that describe various life scenarios. When we walk into a restaurant we have a “frame” that pretty much explains how we expect the restaurant experience to go. We each carry around a lot of subconscious “frames” about how we think the world works. Effective propaganda messaging links to the frames we expect the target to already have. This is not all that surprising but what is old is now new again 🙂
Nobel laureate Paul Krugman after the November 2016 election: “If the question is when markets will recover, a first-pass answer is never.” Today, all three major stock indices reached record levels.
Healthy able-bodied activists climate shaming asthmatics for their use of life saving medication is not a successful propaganda strategy. From a survey of social media, this story has produced a high level of outrage.
Zohnerism is the “the use of a true fact to lead a scientifically and mathematically ignorant public to a false conclusion”.
This is a good example of why we must practice “factfulness” and verify what we are told daily by media and activist propaganda urging us to adopt someone else’s agenda.
The Guardian announces that it requires their staff to use pejorative propaganda terminology rather than the facts of atmospheric CO2 levels rising, sea level ice and temperature changes, ice mass changes and so on. Anyone who does not 100% adopt The Guardian’s perspective is to be labeled a “denier” (name calling, transference from “Holocaust denier”, get on the bandwagon). The word “climate” should be associated with “crisis”, “emergency” or “heating” (transference, fear). Shrill terminology designed to inflame and create emotional outrage is a turn off and causes readers to tune out from the issues.
The media continues to drum beat a meme that wildfires are growing every year but the data shows otherwise. Always remember to practice “factfulness”. What we think we know, especially that which we learn from the media and social media, is often incorrect.
51% of voters under 35 believe human life may be wiped out on earth with in 10 years. This assertion is not supported by any scientific evidence but is a fear created out of thin air by lying, exaggeration, hyperbole by politicians, activists and media propagandists. The result is an induced epidemic of mass anxiety with many now requiring medical care.
A classic illustration of how exaggerated, hyperbolic and untrue statements about climate lead to people conclude that projections of human-induced climate change are not true. Our own thesis is that improved communication comes from honest and accurate presentation of facts and logical arguments. Unfortunately, the climate communications community has, rather consistently, engaged in increasingly shrill propaganda messaging that eventually results in the “The boy who cried wolf” phenomena where no one believes anything anymore. This item illustrates how climate communications has backfired, circled back on itself, and produced an outcome opposite to what was intended.
Newspapers worldwide have agreed to jointly engage in a global Covering Climate Now project, where newspapers and other news outlets simultaneously use their advocacy journalism to persuade readers to take action on climate. This is indistinguishable from a global, coordinated propaganda operation and may back fire, turning people off from understanding and undertaking meaningful actions on climate issues.
The Guardian’s style guides says “climate change” is out and to be replaced by “climate crisis” and “climate emergency”. Both wordings were invented by the Guardian – “crisis” does not appear in the IPCC reports and “emergency” appears only in conjunction with “emergency medical services”. Increasingly dramatic reporting is backfiring and turning people off – a more effective strategy might be to report on the facts and logical arguments.