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Category: Emotion

Climate Communications “Fail”: This is what happens when propaganda gets extreme

Climate Communications “Fail”: This is what happens when propaganda gets extreme

A classic illustration of how exaggerated, hyperbolic and untrue statements about climate lead to people conclude that projections of human-induced climate change are not true. Our own thesis is that improved communication comes from honest and accurate presentation of facts and logical arguments. Unfortunately, the climate communications community has, rather consistently, engaged in increasingly shrill propaganda messaging that eventually results in the “The boy who cried wolf” phenomena where no one believes anything anymore. This item illustrates how climate communications has backfired, circled back on itself, and produced an outcome opposite to what was intended.

Climate Communications: 60+ news outlets sign on to coordinated, global “Covering Climate Now” messaging campaign

Climate Communications: 60+ news outlets sign on to coordinated, global “Covering Climate Now” messaging campaign

Newspapers worldwide have agreed to jointly engage in a global Covering Climate Now project, where newspapers and other news outlets simultaneously use their advocacy journalism to persuade readers to take action on climate. This is indistinguishable from a global, coordinated propaganda operation and may back fire, turning people off from understanding and undertaking meaningful actions on climate issues.

Climate Communications: The Guardian goes full propaganda

Climate Communications: The Guardian goes full propaganda

The Guardian’s style guides says “climate change” is out and to be replaced by “climate crisis” and “climate emergency”. Both wordings were invented by the Guardian – “crisis” does not appear in the IPCC reports and “emergency” appears only in conjunction with “emergency medical services”. Increasingly dramatic reporting is backfiring and turning people off – a more effective strategy might be to report on the facts and logical arguments.

Climate Communications: Climate media coverage lacks facts, say researchers

Climate Communications: Climate media coverage lacks facts, say researchers

Two professors took a look at how the media has reported on the topic of climate and found that almost all news reports leave out critical and basic facts about climate. A corollary is that instead of reporting facts and the use of logic that supports anthropogenic climate change, most turn to propaganda methods such as appeal to authority, fear, name calling (“deniers”), get-on-the-bandwagon and so on. Incredibly, as I was writing this post The Nature Conservancy sent an email fundraising solicitation which illustrates the point: the first sentence of the email makes 4 demonstrably false claims to create fear about changes in climate. “Factfulness” teaches us how to detect when we are being misled – this turned out to be classic example of a charitable organization making exaggerated claims not supported by reputable science organizations (IPCC, NOAA, The Royal Society).

This post may be the first of several on how climate communications has been badly bungled by reliance on propaganda methods, rather than sticking with facts and logic.

“Factfulness” is a must read book

“Factfulness” is a must read book

Factfulness is an important book that opens our eyes to how our views of the world have been skewed, if not corrupted, by poor thinking skills and various groups, including the media, that focus on the negative and often inappropriately generalize small issues into seeming huge problems. The reality, as well documented in this book, is that the world is getting better, often way better – which is surprising when we are buried in negativity all day, every day.

Nice explanation of how propaganda messaging works

Nice explanation of how propaganda messaging works

“A good cause makes a lie easier to buy”. This is why many propaganda campaigns use themes such as “for the children” – even though their claims are exaggerated or not true. The target buys the propaganda message since its for a good cause.

How legislators use propaganda methods to pass new laws

How legislators use propaganda methods to pass new laws

How propaganda techniques are used to promote legislation. In this case, a specific individual is highlighted to emotionally hook others into supporting the bill. Arguments for the first law were shaped by referring to it as “Max’s Law” to connect it to a specific individual. Arguments for the second law were shaped by referring to it as “Jenna’s Law”. The key technique is to personalize the topic to emotionally engage the target that needs persuading: legislators, and potentially lobbyists and…

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