Climate: How not to do climate communications
After the attempted assassination of Trump, leading climate enthusiasts say Trump and Republicans are Nazis. Not an effective climate message.
After the attempted assassination of Trump, leading climate enthusiasts say Trump and Republicans are Nazis. Not an effective climate message.
29 deg C is a “heat bomb”. That’s about 84 degrees F. Good grief.
We used to have hot summers. Now we have “lethal”, “brutal”, “scorching” summers.
Expect a government program to provide new adjectives as the media runs out of superlatives:
The AP stretches quite a bit to imply the shrinking of the shallow Aral Sea was due to climate change. Soviet-era irrigation projects diverted the incoming rivers to agriculture and the Sea immediately began shrinking.
How not to do climate communications.
The spin began with “deadly”, “life threatening”, “catastrophic” speculation, then followed that afterwards with “It wasn’t that bad”, and stories saying the tropical storm was 100% caused by the Global Boiling ClimateCrisis, and then a few adding historical context of past tropical storms and even a hurricane.
Should climate change be re-branded as a public health issue?
In July, the national news reported about smoke from Canada wild fires impacting east coast cities. Why the AQI was over 100! Oh my! In the past few days, the AQI at my town has exceeded 500. It’s not even worth a news story in my state, outside the County.
We are all going to die, Really Soon Now. Your dose of The Daily Doomer.