Browsed by
Category: Climate Communications

Climate: How the media reported on tropical storm Hilary in California

Climate: How the media reported on tropical storm Hilary in California

The spin began with “deadly”, “life threatening”, “catastrophic” speculation, then followed that afterwards with “It wasn’t that bad”, and stories saying the tropical storm was 100% caused by the Global Boiling ClimateCrisis, and then a few adding historical context of past tropical storms and even a hurricane.

Climate communications: When air temperatures are normal, report “land surface temperature” – much scarier!

Climate communications: When air temperatures are normal, report “land surface temperature” – much scarier!

When the air temperature is hot, but not unusually hot, switch to reporting on the summertime ground surface temperature (80C/180F) – it’s a bigger and scarier number than the air temperature so go for it! But it, alas, it is actually a normal summertime land surface temperature and has been for years and years. But the Doomers at parody news site The Guardian know that their readers don’t know that.