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Category: Business

Propaganda: How dark chocolate was turned into health food

Propaganda: How dark chocolate was turned into health food

How did dark chocolate become a health food in the United States? Industry funded studies finding obscure benefits were then touted by press release, then rewritten into health food stories by news reporters. It’s been a highly successful propaganda campaign that turned high fat, high sugar foods into health foods (contrary to the earlier meme that high fat and sugar foods are bad for us).

Journalism: When fictional news is life threatening – #CNBC earns an F for reckless errors in reporting

Journalism: When fictional news is life threatening – #CNBC earns an F for reckless errors in reporting

Perennial fictional news reporter CNBC tops them all in an article about the shortage of epinephrine auto-injectors (also known by the brand name Epi-Pen).

They illustrate the article with a photo of a child being injected with insulin in the arm – but falsely label it as a child receiving an EpiPen injection. Epinephrine auto injectors are used on the thigh muscle, not the arm.

CNBC made a reckless and dangerous error that could be life threatening by training the public to misuse an EpiPen. The original photo they used was clearly labeled as an insulin injection but CNBC intentionally and false changed it to say it is an EpiPen injection.

Click on the title to read more …

Climate communications: the problem with buying cars based on miles-per-gallon

Climate communications: the problem with buying cars based on miles-per-gallon

Nice illustration of how easy we can be fooled by numbers: to save gas, do you upgrade your 36 mpg car to a newer 46 mpg car, or do you upgrade your pickup truck from 15 mpg to 18 mpg? You drive both the same amount per year. Most people will select the 10 mpg fuel improvement – but they’ll save twice as much gas if they updated the pick up truck.

Climate Communications: Much of what we think we know about “sustainability” and “ethical” food choices is wrong, really wrong

Climate Communications: Much of what we think we know about “sustainability” and “ethical” food choices is wrong, really wrong

Some great examples of how people make decisions – and conclusions – based on marketing propaganda. Many now choose “almond milk” because production doesn’t produce as much green house gases (notably methane) as produced by dairy milk. Except it takes 6.098 liters (1,611 US gallons) to make 1 liter of almond milk, and most almonds are grown in California which has high variability (e.g. frequent drought) in rainfall. People make supposedly environmentally friendly choices based on incorrect information, limited information, or missing critical context.

Updated: How airlines use intimidation to persuade you to spend more money

Updated: How airlines use intimidation to persuade you to spend more money

Six months ago, I wrote about airlines’ new policies of dividing cabins into as many as 9 different tiers or classes of customers, creating a sense of peer pressure between the haves and have-nots. Now, researchers say this passenger hierarchy appears to lead to more in flight aggression by passengers.

How airlines use intimidation to persuade you to spend more money

How airlines use intimidation to persuade you to spend more money

The new multi-level boarding scheme and “class-based” seating assignment is designed to embarrass the low payers, who must walk down the full front and center seats. Everyone knows that you, boarding last, are the cheap skate who bought a cheap ticket. This intimidation uses techniques of propaganda to persuade you to buy a higher priced ticket on your next flight.