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Category: Advertising

Society now requires us to be liked on social media?

Society now requires us to be liked on social media?

Not only is a “strong social media presence” now a prerequisite for many, if not most, jobs, but companies have begun to look at your number of followers as both a measure of monetary value and a career determiner. And according to TIME.com, employers actually consider people without Facebook suspicious. “If you boycott Instagram, you’re cutting yourself off from a lot of opportunities,” said Emily. “I started posting more selfies, despite being self conscious about it, because honestly—you get so…

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Faceback ads reach 4 out of every 3 teens in the U.S.!

Faceback ads reach 4 out of every 3 teens in the U.S.!

Facebook ads also reach 12 out of every 7 young adults in the U.S.! Facebook makes up their advertising reach numbers: According to Facebook, there are 41 million adults between the ages of 18 and 24. However, according to data from the U.S. census, there are just 31 million. Facebook also says there are 60 million between the ages of 25 and 34, while the U.S. census puts its estimate at just 35 million. Source: Facebook Claims It Reaches More…

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Disney’s “secret army” of Moms spread Disney promotional propaganda #marketing #astroturf

Disney’s “secret army” of Moms spread Disney promotional propaganda #marketing #astroturf

Disney has a secret army of mothers who flood the internet with Disney propaganda While this sounds like a big deal and “secret” and what not, it is just “astro turf” public relations. “Grassroots” organizing is when a group of people supposedly come together to promote something (often political or government policy related). The idea is that it is a movement that arose from the people. In reality, nearly all “grassroots” movements today are “astro turf” operations, carefully orchestrated and…

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Rent A Crowd “Crowds on Demand” – and How Absolutely Everything is Fake

Rent A Crowd “Crowds on Demand” – and How Absolutely Everything is Fake

A local politician came out to speak to an enthusiastic audience? Could be an entirely fake audience of paid participants.[1] A local protest takes to the streets to demand ACTION over whatever – and gets extensive media coverage? Could be a fake group of paid participants. Or sometimes, it is a mix of paid actors plus others who think its an organic, grass roots event. But its fake too. There are “public relations” firms (a.k.a. propaganda firms) that specialize in…

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