Media: Media’s “climate experts” do not understand their own subjects
Why you can’t trust the media on climate. This is not how to do climate communications.
Why you can’t trust the media on climate. This is not how to do climate communications.
It’s time for the annual “% of Americans who can’t pay their bills” media content mill nonsense. It’s sort of the same every year.
Every few months, CNBC and others publish the same story: “60% of Americans live paycheck to paycheck”, which is where has been, is and will be, pretty much forever. This isn’t news. It’s content mill fluff.
Today’s journalists are a mono-culture (nearly 4 in 5 have degrees in arts and humanities), and at the national level, attended elite universities, with global experiences. They are disconnected from the public about which they report, and for whom their stories are targeted.