Media: Media’s “climate experts” do not understand their own subjects
Why you can’t trust the media on climate. This is not how to do climate communications.
Why you can’t trust the media on climate. This is not how to do climate communications.
Today’s journalists are a mono-culture (nearly 4 in 5 have degrees in arts and humanities), and at the national level, attended elite universities, with global experiences. They are disconnected from the public about which they report, and for whom their stories are targeted.