Scaring us to death
TL;DR Summary: HOW IT WORKS – Fear is a powerful motivator and is frequently used by the propagandist. Fear of terrorists, fear of burglars, fear of loss of health, fear of growing old. Fear works in part, because we have a natural inability to understand risk and uncertainty. A scary item, with an extremely low likelihood of occurring often results in panicked and disproportionate responses. I have been reading “False Alarm” by Marc Siegel, M.D. He reminds us of the “scares”…