Social media plays powerful role in elections

Social media plays powerful role in elections

Nearly three-quarters (74%) of Millennial Democrats who say they are very likely to participate in their state’s primary or caucus learned about the 2016 presidential election through a social networking site. This is starkly higher than the 50% of Millennial Republicans…

Source: Among Millennials engaged in primaries, Dems more likely to learn about the election from social media

My observation – before I read this study – is that Democrats and left-leaning groups largely own social media propaganda efforts, with relatively little high-quality propaganda coming from Republicans or right-leaning groups. This might be a factor in the results of the survey, shown above.

Regardless of political affiliation, social media is a dominant source of information about the 2016 presidential election. Social media is also largely dominated by very loud, often wrong, propaganda messaging efforts.

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