The Cool Down is a probably AI-assisted click bait content mill that started with a focus on climate porn but has since expanded into science porn fears. It is syndicated via News.Yahho.com and the MSN Start page (anyone can syndicate content through those pages).

On August 31, 2025, here are partial headlines that appear on news.yahoo.com, from The Cool Down

• Farmers warn beloved breakfast staple may soon by unaffordable –
• Finland is on the verge of incredible human-made alteration deep …
• Jaw-dropping video shows electric vehicle struck by lightning…
• Researchers sound alarm after discovering disturbing side effects…
• Concerning study reveals overlooked threat that could cause blood clots…
• Scientists issue warning over disturbing phenomenon impacting …
• Expert warns America should prepare for disaster worse than …
• Scientists develop game-changing material that could transform how to …
• New report reveals shocking culprits behind skyrocketing home …
• Billionaire’s 190-foot superyacht blocked from leaving harbor amid
• Experts stunned by discovery in rainforest 15 years after …

Every headline is laced with trigger words to get you click through to their clickbait stories.

Their favorite trigger words are “Scientists”, “Experts”, “Researchers” “reveal”, “warn” etc to lend an appeal to authority to their nonsense.

Unfortunately, this is what “journalism” is today. A long time ago we had reporters but today we have “journalists”. Is there a difference? Yes

I asked Microsoft Co-pilot to describe the differences between “journalist” and “reporter”