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Month: November 2019

Climate communications: Time Magazine changes headline three times, uses false headline “How Asthma Inhalers are Choking the Planet”

Climate communications: Time Magazine changes headline three times, uses false headline “How Asthma Inhalers are Choking the Planet”

Time Magazine engaged in deliberate, and false, propaganda messaging to influence readers to take action. After contacting the magazine, they did, at least, revise the headline (for the 3rd time). They began with the accurate headline “How Asthma Inhalers are Contributing to Climate Change” but immediately changed it and promoted this rude and 100% false headline: “How Asthma Inhalers are Choking the Planet”.

First, making crude humor of asthmatics “choking” is not funny and is rude and insensitive. Second, it is physically impossible for inhalers to be “choking the planet”. In homes where someone uses an inhaler, annual inhaler usage produces about 1% of the total CO2-equivalent gases emitted by the home and life activities during the course of a year. If all inhalers were eliminated tomorrow, there would be no measurable impact on weather or climate over the next 100 years. A worst case inhaler, using data cited by Time and BMJ, produces about half the CO2-equivalent GHC as does a person breathing and exhaling CO2. Seriously. Just breathing is a bigger threat than using inhalers.

Time eventually changed the headline to the better, but still misleading “How One Commonly Used Asthma Inhaler is Damaging the Planet”. Their fiction story also referenced the wrong gas used as a propellant, cited an exaggerated greenhouse gas effect multiplier from an environmental activist group rather than the more modest IPCC AR5 science-based estimate, and then omitted many article changes from their Corrections List. The text itself continues to climate shame asthmatics with the false “Choking the Planet” claim.

This is an example of garbage journalism and how not to do do climate communications.

Propaganda method: Recycle old stories that are years out of date-“The American Dream Is Killing Us”

Propaganda method: Recycle old stories that are years out of date-“The American Dream Is Killing Us”

Recycling an old opinion column by an author who focuses on persuading you that life is miserable, not fair and getting worse – is an interesting twist on propaganda. The date – its old -is not presented until a footnote at the very end of the very long column; the column was written during the recovery from The Great Recession, immediately after significant economic turmoil. This is the media’s usual focus on negativity by an author who makes his living on negativity.

Climate communications: Poll indicates messaging has led to untrue beliefs

Climate communications: Poll indicates messaging has led to untrue beliefs

A majority of those polled in most Asian/Pacific countries, and nearly half in Middle Eastern countries believe that humanity will go extinct due to climate change. There is no scientific or evidence-based basis for these beliefs – none. This illustrates the power of propaganda messaging to create beliefs that are unsupportable by evidence.

Climate communications: “Windfarms kill 10-20 times more than previously thought”

Climate communications: “Windfarms kill 10-20 times more than previously thought”

“Windfarms kill 10-20 times more birds” sounds really scary – until you discover it is less than 1/1000th the number of bird kills caused by cats, crashing into buildings, vehicles and power lines each year. Seems that this item may be advocating against taking steps to reduce CO2-equivalent outputs, but like much propaganda, uses the method of cherry picking to give the target an incomplete picture.

Journalism: “1 in 4 Americans defaulted on their student loans” is misleading

Journalism: “1 in 4 Americans defaulted on their student loans” is misleading

The claim that “1 in 4 Americans defaulted on their student loans” is a misleading headline from CBS News. The actual number is less than 1 in 20 Americans defaulted – and this was narrowly during the period of The Great Recession, the worst economic collapse since The Great Depression. They have worded the headline to use the method of “anchoring” – when we see this, we immediately think “1 in 4 Americans” have defaulted, which is not true. This appears to be propaganda in support of wiping out student debts.

Propaganda methods: Framing the story

Propaganda methods: Framing the story

We all have “frames” of reference that describe various life scenarios. When we walk into a restaurant we have a “frame” that pretty much explains how we expect the restaurant experience to go. We each carry around a lot of subconscious “frames” about how we think the world works. Effective propaganda messaging links to the frames we expect the target to already have. This is not all that surprising but what is old is now new again ๐Ÿ™‚