Fear is a powerful motivator in propaganda messaging: How its used to sell third party solar
Third party companies offer to install solar PV arrays on your home and promise to save you money on your monthly electric utility costs. Bloomberg found they use a mix of false assertions, lies, cherry picking and fear as sales methods, to persuade homeowners to sign up and lease the solar PV system for decades. Over time, the lease costs increase such that the homeowner spends far more in the future, while the third party company collects large government subsidies. Few homeowners understand what they got in to. When they go to sell their home, the lease is transferred to the buyer – in effect, TPO solar PV arrays become a dead weight on the home’s future sales potential, particularly to informed buyers who understand the game.