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Month: July 2018

Climate communications Update: Polar bears, social media, and how our emotional response may have helped a PR stunt

Climate communications Update: Polar bears, social media, and how our emotional response may have helped a PR stunt

Update: National Geographic has retracted the claims made about a widely viewed photo of a starving polar bear. The photos and video were seen by an estimated 2.5 billion people and purported to show the effects of climate change. Nat Geo has retracted the claim and the photographer admits they were seeking a photo to be used for propaganda messaging. Details are in our now updated original post: Polar bears, social media, and how our emotional response may have helped…

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How legislators use propaganda methods to pass new laws

How legislators use propaganda methods to pass new laws

How propaganda techniques are used to promote legislation. In this case, a specific individual is highlighted to emotionally hook others into supporting the bill. Arguments for the first law were shaped by referring to it as “Max’s Law” to connect it to a specific individual. Arguments for the second law were shaped by referring to it as “Jenna’s Law”. The key technique is to personalize the topic to emotionally engage the target that needs persuading: legislators, and potentially lobbyists and…

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The sole business of Facebook is propaganda

The sole business of Facebook is propaganda

And it’s now starting to fail because people are no longer comfortable knowing they are handing over personal information “to those creating havoc and dissension”. Does the Facebook model work and can it be fixed? By design it’s a means for companies or individuals to direct targeted messages, videos, and news to people with particular beliefs and characteristics. That tool is available to pretty much anyone. Source: Facebook’s Stock Plunge Is a Catastrophe of Mark Zuckerberg’s Own Making | Trending

The Facebook advertising company continues to discriminate against workers based on their age and gender

The Facebook advertising company continues to discriminate against workers based on their age and gender

“Right now as we speak, Facebook is literally sending job ads that exclude people on the basis of their age,” he said. “It’s laudable that the AG has gotten Facebook to agree to some basic first steps, but this agreement really doesn’t do much more than what FB has agreed to do voluntarily.” The agreement also enables Facebook to continue doing ad discrimination on the basis of gender. Source: Facebook is now legally bound to stop advertisers from excluding people…

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