Walmart-Humana Insurance merger is to spy on customers? #Facebook #DeleteFacebook #Privacy
Like other recent health care pairings, the deal — should it go through — marks a pursuit of big data across industries. Customer data, a longtime preoccupation of retailers, is increasingly seen by health care executives as central to containing rising health care costs…. Having both retail and health businesses under one umbrella could also help push wellness initiatives for customers and health plan members, such as incentivizing healthier food choices, something Humana and Walmart have already worked together on….