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Month: June 2017

Fictional headlines equal fake news

Fictional headlines equal fake news

Actual Headlines: Woman ‘distracted by cellphone’ falls headfirst into open cellar door Legally blind woman falls into sidewalk opening Woman stable after fall through Plainfield sidewalk door Woman plunges down open cellar door Woman who fell into basement legally blind, says son Those are actual headlines for the same event. Which headline packs the emotional hook that gets people sharing a story on social media about a dumb woman distracted by a cell phone? The first is from the Washington…

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Using “need for approval” to manipulate people on social media

Using “need for approval” to manipulate people on social media

Humans have a natural need for approval, and this is most evident on social media. People don’t spend hours on these social networks posting both personal and public status updates, pictures, videos, etc. for the heck of it. They do it for the attention! They want to appear happier, healthier, wealthier, funnier, smarter, etc. and for everyone to adore them for it. Which is why those of us who market on social media need to learn how to utilize it!…

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Using "need for approval" to manipulate people on social media

Using "need for approval" to manipulate people on social media

Humans have a natural need for approval, and this is most evident on social media. People don’t spend hours on these social networks posting both personal and public status updates, pictures, videos, etc. for the heck of it. They do it for the attention! They want to appear happier, healthier, wealthier, funnier, smarter, etc. and for everyone to adore them for it. Which is why those of us who market on social media need to learn how to utilize it!…

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The remarkable power of propaganda

The remarkable power of propaganda

I just scanned Twitter for items about the Affordable Care Act. I estimate 99% of the Tweets were lies, contained significant errors, left out key information, or significantly exaggerated points. This included linked news stories at main stream news services such as the Los Angeles Times and NPR and others, which contained significant inaccuracies or left out crucial information and data that refuted the thrust of the article. How many read the ACA? Probably a number approaching zero. How many…

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