Social media plays powerful role in elections
Nearly three-quarters (74%) of Millennial Democrats who say they are very likely to participate in their state’s primary or caucus learned about the 2016 presidential election through a social networking site. This is starkly higher than the 50% of Millennial Republicans…
My observation – before I read this study – is that Democrats and left-leaning groups largely own social media propaganda efforts, with relatively little high-quality propaganda coming from Republicans or right-leaning groups. This might be a factor in the results of the survey, shown above.
Regardless of political affiliation, social media is a dominant source of information about the 2016 presidential election. Social media is also largely dominated by very loud, often wrong, propaganda messaging efforts.