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Month: February 2016

Accurate use of quote to achieve "transference", "appeal to authority" and "testimonial"

Accurate use of quote to achieve "transference", "appeal to authority" and "testimonial"

TL;DR Summary This poster uses the appeal to authority, transference and testimonial methods of propaganda on behalf of the Sanders campaign. The quote is accurate and is used in the context in which Dr. King said this. The intent is to transfer positive feelings and the authority of Dr. King to Bernie Sanders. Overall, this is an effective social media propaganda poster that achieves its goal without being dishonest or exaggerating.

Re-using historical photos to assert a false conclusion

Re-using historical photos to assert a false conclusion

TL;DR Summary Making the rounds on FB, this poster supposedly shows Europeans fleeing to North Africa to escape WW II. In reality, the photo is of Europeans (from Albania) seeking refuge elsewhere in Europe in 1991. A simple Google search confirms the story. Re-using historical photos and asserting the photo shows something other than what the photo actually shows is extremely common on social media. This propaganda method works because most people have no familiarity with the photos being used…

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Oregon is not giving free college tuition to everyone

Oregon is not giving free college tuition to everyone

TL;DR Summary This poster was widely distributed on social media propaganda web sites, often in conjunction with Bernie Sanders statement that he would like 4 years of college to be free for everyone. All other states should follow Oregon’s lead, they said. Based on the comments to this poster, as it circulated, most everyone who saw this believed it applied to everyone in Oregon, at any college. Alas, the poster asserts something that is not true.