- This poster is designed to lead you to the conclusion someone died because Republicans fund wars rather than highway infrastructure.
- But your conclusion, based on the provided evidence trail, is not just wrong but spectacularly wrong when you see the full set of evidence.
- This poster was shared over 25,000 times within 24 hours of appearing on Facebook, making it one of the most effective propaganda posters I have seen.
This poster is elegant in its design, use of “anchoring” and logical fallacy – but the poster is a work of fiction and an outright lie. Yet it successfully engaged System 1’s quick and intuitive thinking to lead viewers into a false conclusion, and whose viewers then quickly shared it with their friends, encouraging their friends to reach the same false conclusion.
Read through to learn how false this poster is – yet why it worked as such a spectacular piece of social media propaganda.