Category Archives: Transference

Rubio outsources campaign ad to Canada

Just as Trump ran an ad featuring Nazi soldiers, Rubio has now run a TV ad shot in Vancouver, British Columbia, which is, surprisingly to some, outside the United States:

Actually, it’s “morning again” in the Vancouver harbor.

Source: Marco Rubio’s ‘Morning Again in America’ ad opens with a Canadian skyline – The Washington Post

Ted Cruz of course, was until recently, both a Canadian and U.S. citizen. The ad might have been more appropriate for Cruz.

Rubio seems to be linking the “It’s morning in America” ad of Ronald Reagan to himself, probably to transfer Republican approval of Reagan to approval of Rubio. Then again, Rubio is a big advocate of importing foreign labor to the U.S. since Americans won’t do jobs like photography and video production. Or something.

Fake celebrity endorsement and appeal to authority – Dalai Lama did not say this

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How pro sports uses the national anthem for promotional propaganda

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  • Why do we play the national anthem at sports events?
  • Why do we have the emotional re-uniting of families with a service member returned from overseas at sports events?
  • These seemingly spontaneous events of joy and patriotism are often paid endorsements from the marketing budget of the the US Department of Defense.
  • In the case of the Superbowl, the symbolism is taken to an extreme to link pro sports with patriotism, military and nationalist pride.

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Abraham Lincoln’s false quote used to endorse political meme

A common social media propaganda technique uses quotes from well known historical figures or celebrities to strengthen one’s argument. Not surprisingly, many of the quotes are fiction, some are attributed to the wrong person, and many are taken wildly out of context.

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  • This quote suggests  Abraham Lincoln had a prescient warning about corporations in America’s future.
  • But he never said this. This is a made up quote.
  • The goal, as propaganda, is to rely on the “Appeal to Authority”, approach, but also using a Celebrity Endorsement and Transference.

The idea is to “transfer” one’s feelings for something (a person, an event, an experience) on to another function. The item below “transfers” our respect for Lincoln to the alleged quote concerning the evil of corporations and the concentration of wealth.

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