Monthly Archives: June 2017

Much social media “influencers” content is ghost written and fictional

Everything is fake on social media:

Ghostwriting for social media stars is the secret new Millennial It-career.

Source: Which Internet Influencers Use Ghostwriters? – Ghostwriting Secrets of Internet Influencers

Read the whole thing – including the biography of a teen Instagram star written by an author had to create a nearly entirely fictional account of the background of this teen social media “star”.

Did social media propaganda play a role in shooting?

This blog has extensively documented the use of propaganda methods to deliver propaganda messaging on social media web services such as Facebook.

A 66 year old attempted to assassinate members of Congress. According to media reports, he belongs to a number of propaganda-based social media groups:

Hodgkinson is a member of a number of anti-Republican groups on Facebook, including one called

▪“Terminate the Republican Party.”

▪ “The Road to Hell is Paved with Republicans”

▪ “Donald Trump is not my President”

▪ “President Bernie Sanders”

▪ “Illinois Berners United to Resist Trump”

▪ “Boycott the Republican Party”

▪ “Expose Republican Fraud”

▪ “Terminate the Republican Party”

Source: Rep Steve Scalise shot in congressional baseball game | Belleville News-Democrat

More here.

As this blog has noted, social media has created – for many – a culture of perpetual outrage. Fake news and social media agitation groups – both left and right – are widespread on social media. Many who view themselves as intelligent and understanding belong to these types of social groups on Facebook. When you visit these agitation groups, you may be surprised to find FB lets you know which of your “friends” are members of the group (FB does this to encourage you to join the group).

Such groups are properly termed “hate groups”. Go through the above list and change the name “Republican” or “Trump” to the name of an ethnic group or the name of a religion to understand this.

Facebook is filled with groups like the above – on both the left and the right. Facebook has become a friction-less platform for the spread of propaganda against many. This propaganda keeps the emotions of its targets in a constant state of perpetual outrage.

Social media CEOs will tell us that propaganda on their platforms has little impact while simultaneously basing their business model on advertising (which is a form of propaganda). Simultaneously, they vow to shut down propaganda by ISIS and neo-Nazi groups that are said to cause “radicalization”. Social media CEOs and other publishers have argued themselves into a dead end (no pun intended) and want us to believe social media has no impact, but please buy advertising on our social media because we have an impact!

NBC News reports “The inquiry is raising questions about a possible political motivation” and “A motive remained unclear“. The lengthy NBC news fails to mention anything about the shooter’s background. The suspect wrote to a newspaper that a news personality owned by NBC is his is favorite TV show.

Update: Social media, is no surprise, filled with more hate speech in response to the shooting.

Media priorities driven by conflict and ratings (“clicks”)

In media, propaganda and advertising it’s all about “emotional jolts per minute”. The media provides “celebrity-like” coverage of political personalities but seldom does serious policy reporting. This problem is pervasive in political coverage but even rears up in coverage of health, science, business and technology.

Personalities, and especially those that generate “emotional jolts per minute”, are the focus of reporting – not serious analysis or policy understanding.

●Do news sites give serious, sustained attention to policy issues as well as publishing innumerable hot takes about the personality-driven dust-up of the moment?

Harvard professor Thomas E. Patterson, the study’s author, sees trouble on that last point.

The press is focusing on personality not substance,” he said recently on public radio’s “On the Media” program. And that reflects “not a partisan bias but a journalistic bias,” the tendency to seek out conflict. (No mystery there — it’s more interesting.)

“It’s the press in its usual mode, and that erodes public trust,” Patterson said.

And then there’s the dirty little secret that every journalist knows — Trump stories drive ratings and clicks. The word “Trump” in a headline vastly increases its chances of getting attention. (We’re all guilty; see above.)

WashingtonPost: Is Media coverage of Trump to negative?

Since so much of “news” is personality-driven trivia of “he said, she said” and faux outrage quotable quotes, we seldom develop an understanding of the policy or root subject.

Worse, many believe they have knowledge of a subject because it was reported by a well known media outlet. In reality, most of what we think we know – from the media – is likely superficial at best or incomplete and wrong at worst.

Within this celebrity gossip reporting milieu propaganda messaging and spin thrive.