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Category: Climate Communications

Climate communications Update: Polar bears, social media, and how our emotional response may have helped a PR stunt

Climate communications Update: Polar bears, social media, and how our emotional response may have helped a PR stunt

Update: National Geographic has retracted the claims made about a widely viewed photo of a starving polar bear. The photos and video were seen by an estimated 2.5 billion people and purported to show the effects of climate change. Nat Geo has retracted the claim and the photographer admits they were seeking a photo to be used for propaganda messaging. Details are in our now updated original post: Polar bears, social media, and how our emotional response may have helped…

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Climate communications: Polar bears, social media, and how our emotional response may have helped a PR stunt

Climate communications: Polar bears, social media, and how our emotional response may have helped a PR stunt

(This item – featuring a polar bear – emotionally hooked many people – and for some, any discussion is controversial. However, this post is not about polar bears or climate change but about successful propaganda messaging.) Here is the original dying polar bear photo and post from photographer Paul Nicklen. Read carefully. He – and his associate – never say this polar bear is dying due to climate change but he does link climate change to polar bear habitat and…

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