TL;DR Summary: HOW IT WORKS: An Internet meme sounds plausible but it is not true at all. The best propaganda usually sounds plausible!
Goal: To encourage doubts about the Obamas. Since it does not call for a specific action by the viewer, this could be considered “pre-propaganda” preparing the target for later messaging and a call to action.
Scorecard: Widely distributed in right wing circles even though it is false.