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Tag: false

The emotional jolts per minute metric – and no one cares if its fake news

The emotional jolts per minute metric – and no one cares if its fake news

TL;DR Summary: TV news, especially, but print news too, relies on a concept of “emotional jolts per minute” to engage their viewer or reader. An emotionally jolted viewer or reader is more likely to retain the story in their head. An emotionally jolted person is more susceptible to advertising messages, which is good for the business. The Washington Post ended their Internet meme fact checking column because they discovered that no one cares if the meme is false; as long…

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The emotional jolts per minute metric – and no one cares if its #fakenews #Socialmedia #Propaganda

The emotional jolts per minute metric – and no one cares if its #fakenews #Socialmedia #Propaganda

TL;DR Summary: TV news, especially, but print news too, relies on a concept of “emotional jolts per minute” to engage their viewer or reader. An emotionally jolted viewer or reader is more likely to retain the story in their head. An emotionally jolted person is more susceptible to advertising messages, which is good for the business. The Washington Post ended their Internet meme fact checking column because they discovered that no one cares if the meme is false; as long…

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Appeal to authority, assertion of false quote: Alan Greenspan did not say this

Appeal to authority, assertion of false quote: Alan Greenspan did not say this

TL;DR Summary: Greenspan never said this. Prof. Noam Chomsky said this quote to illustrate what he thought of Greenspan. HOW IT WORKS – This is a fake “Appeal to Authority” using one’s thoughts on Greenspan as leverage. The poster asserts that Greenspan said this and readers want to believe it is true, therefore, it must be true! Methods: Appeal to authority, Assertion (of false quote), transference Goal: To associate or “transfer” dislike of bankers to Republicans. Scorecard: Successful as propaganda….

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