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The emotional jolts per minute metric – and no one cares if its fake news

The emotional jolts per minute metric – and no one cares if its fake news

TL;DR Summary: TV news, especially, but print news too, relies on a concept of “emotional jolts per minute” to engage their viewer or reader. An emotionally jolted viewer or reader is more likely to retain the story in their head. An emotionally jolted person is more susceptible to advertising messages, which is good for the business. The Washington Post ended their Internet meme fact checking column because they discovered that no one cares if the meme is false; as long…

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The emotional jolts per minute metric – and no one cares if its #fakenews #Socialmedia #Propaganda

The emotional jolts per minute metric – and no one cares if its #fakenews #Socialmedia #Propaganda

TL;DR Summary: TV news, especially, but print news too, relies on a concept of “emotional jolts per minute” to engage their viewer or reader. An emotionally jolted viewer or reader is more likely to retain the story in their head. An emotionally jolted person is more susceptible to advertising messages, which is good for the business. The Washington Post ended their Internet meme fact checking column because they discovered that no one cares if the meme is false; as long…

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