Category Archives: Transference

Direct, simple, easy to understand is best

11866398_1672522419647640_5523407606269786145_nTL;DR Summary

  • This poster uses humor and transference to get its point across.
  • The message is simple and direct.
  • If the target is other Democrats , it is good.
  • If the target is Republican primary voters, it is unlikely to be successful since they likely voted for Palin.

The poster was actually aimed at Democrat supporters the poster came from Occupy Democrats) – and successfully transfers their likely negative view of Palin to Scott Walker.

However, only Republican voters can vote out Scott Walker, thus this poster is a misfire. Republican primary voters seemed to have liked Palin so the comparison does not work as well as it does for Democrats; consequently, while the poster is good from a design standpoint, it appeals mostly to Democrats who will have no influence on the primary election (that occurred in 2016). From a propaganda perspective it is unlikely to achieve a useful goal of influencing Republicans who are the only ones who could vote Walker “in” or “out”.

Thus, the main purpose of this poster is to reinforce “tribal membership” among the target (Democrats) rather than have influence on Republican preference (or not) for Scott Walker.

Heidi Cruz scares the Hell out of All Americans … says Trump Supporter

CeQlKQLWEAEri2HTL; TD Summary

  • The details on the poster are somewhat true.
  • The person who created this is the  unbiased[not] publisher of Trump Magazine.
  • Uses fear, assertions, transference, and a fierce, evil looking photo to make its point.
  • But this propaganda poster has way too much detail. Few people will read all the text. If reading takes more than 5 seconds to rouse your System 1 thinking, the poster’s message is probably dead-on-arrival.

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Clinton did not admit to taking a bribe from Bush to fund Iraq War

BushClintonIraqTL;DR Summary

  • Hillary Clinton is accused of admitting to taking a political bribe from President Bush.
  • It’s framed as a question to raise suspicion, without having to be true.
  • Snopes says the claim is FALSE.
  • This was shared into my FB and Twitter feeds today.
  • This works as propaganda merely because it fits the narrative the target wants to believe is true, so it is quickly Liked and Shared. It successfully raises doubts about Clinton and transfers dislike for Bush on to Clinton, even though Snopes shows the claim is not true.

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A lie told online travels the world in milliseconds – is Cruz a Koch puppet?

10475506_666670603425997_1065796556594116068_nTL;DR Summary

  • Sen. Ted Cruz was bribed by the Koch brothers and is their puppet in the Senate.
  • Politifact rates this a “pants on fire” lie.
  • Relies on a false assertion to link the target’s presumed dislike of the Koch brothers as a reason to dislike Ted Cruz. In other words, the propaganda method of “transference”.
  • At the time I collected this item, it had been shared over 94,000 times on Facebook.

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