U.S. firms use social media age-based ad targeting to discriminate against older workers
Major U.S. employers use social media’s ability to display job ads only to those in certain age groups, such as between age 25 to 36, or below age 38 or below age 50. They are using this feature to advertise job openings only to younger workers, thereby removing older workers from their candidate pool. Examples: Verizon targeted showed ads only to those age 25 to 36 years old UPS targeted age 19 to 35 State Farm targeted age 19 to…