Social media peer pressure enforces conformity to group norms
If you want the tl;dr response, stop here: social media is a pretty effective mechanism for peer pressure. If you disagree, please consider how many temporary profile pictures have been updated on Facebook to red, white, and blue in the wake of the horrific attacks in Paris (including perhaps your own). We know that online peer pressure is powerful. But what we don’t know is whether that pressure is driving real change. Sharing your opinions and thoughts online is as simple as clicking…